'Support us!'

Saks Fifth Avenue and the Sarasota Memorial Healthcare Foundation Inc. have created a clever way to create awareness and raise funds for women’s cancers – a bra auction. This bra silent and live auction will take place at “Key to Cure: Support Us – A Bra Benefit,” on Thursday, Oct. 15, at Saks Fifth Avenue.

The Observer bra features photos and coverage of breast cancer awareness projects and events including photos from past “Key to the Cure” events. The participating bras are currently on display at Saks Fifth Avenue. The top 10 bras will be modeled in a live auction and the remaining bras will be sold in a silent auction at Key to the Cure. Voting on the bras will take place through Oct. 13 at Saks Fifth Avenue. Everyone is allowed one vote per day, so encourage your family and friends to vote too!

To purchase tickets to the Key to the Cure kick-off party, call 917-1286 or visit www.smhf.org.