Saunders signs on to new Facebook-based platform

Michael Saunders & Co. has become the first Florida-based brokerage to sign on to a new Facebook-based real-estate platform available through Roost Inc., a real-estate technology company that displays more than four million listings.

The platform is an extension of Roost’s free Social Real Estate Toolkit, released earlier this year and is the first Facebook application that integrates a full MLS-compliant property search.

Michael Saunders & Co. is one of 12 real-estate brokerage companies throughout the United States to sign on to the service. The company’s agents will be able to use MLS searches on their own Facebook pages through a premium application that will be available early this summer. Brokers pay Roost a flat monthly fee for the service.

“It became clear to us some time ago that Facebook, chief among other social networking platforms, was filled with strategic marketing opportunities for our company, but we wanted to make sure we approached it properly and in a way that was at once effective, efficient and coherent from a brand perspective,” said company founder and CEO Michael Saunders in a prepared statement. “Roost made it very easy to move forward with confidence because it disseminates real-estate content we know customers want then customizes it to reflect the values of our brand.”

Contact Robin Hartill at [email protected].