Firm to launch shuttle for Siesta

Siesta Shuttle Transportation will begin service from Westfield Southgate Mall to Siesta Key this month.

The shuttle will run to Siesta Village and the public beach every 30 minutes from 9 a.m. to 5 p.m., seven days a week. It will cost $5 for a round trip and children under 12 ride free, according to a company news release.

Siesta Shuttle owns one 40-foot Gillig Phantom bus, which offers on its rear 260 square feet of advertising space.

The firm Jan. 7 launched an eBay auction for six months of the ad space. There have been 19 bids on the auction ending Jan. 12, with the latest coming in at $582.