Health-conscious cafe Pura Vida coming to UTC in Sarasota

The Pura Vida cafe, which has built a reputation for being a wellness and lifestyle brand, will open a 2,000-square-foot cafe in the UTC West District in the first quarter of 2024.

The Miami-based business began in 2012, founded by co-owners Omer and Jennifer Horey.

The menu, which offers all-day breakfast, is known for its local and organic ingredients. Menu items include avocado toasts, pasture-raised egg sandwiches, fresh bagels, salads and raw organic acai bowls. Wraps, sandwiches and bowls feature a variety of bases and proteins and the cafe also offers an array of gluten-free and vegan sweet treats.

The restaurant also features cold-pressed juices and wellness shots, superfood smoothies, kombucha, and artisanal coffees and teas.

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Other new businesses coming to UTC include Naked Farmer, Foxtail Coffee Co., The Breakfast Company, J.Crew Factory, REI Co-op, Drybar and the Blu Kouzina Greek restaurant.

Pura Vida has 15 locations, but the UTC location will be the first in Sarasota.