Developer ready to make commercial plaza a reality on Longboat Key

The project will provide over 14,000 square feet of commercial space among six spaces in a prime mid-Key location along Gulf of Mexico Drive.


A rendering shows the Brista Homes office and Couch space in the Brista Commons plaza.
A rendering shows the Brista Homes office and Couch space in the Brista Commons plaza.
Courtesy image
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After three years of obstacles, Mark Ursini is getting ready to break ground on the Brista Commons project on Gulf of Mexico Drive. 

Brista Commons will bring over 14,000 square feet of new commercial space to Longboat Key and fill the vacant plot of land around the 3100 block of GMD, at its intersection with Buttonwood Drive. Ursini has more than half of the space leased and hopes that the other leases will be finalized once the project breaks ground. 

This new commercial plaza will join a limited list of similar spaces on Longboat Key, including Whitney Plaza, The Centre Shops of Longboat Key and the Shoppes of Bay Isles.

According to the space’s promotional flyer, the plaza will feature contemporary architecture and state-of-the-art facilities. The flyer touts them as having a “prime location, prime exposure” and offers flexible lease options for medical, wellness or boutique stores. 

The plaza’s anchor tenant will be a high-end independent furniture store called Couch. Couch will occupy four of the spaces in Brista Commons. It will include a nearly 5,000-square-foot showroom and a full range of design services, according to Ursini. 

Ursini said Couch’s owners are bringing 30 years of interior design experience to the new Longboat Key store and are looking forward to becoming a part of the island’s future. 

There are two other spaces in the main Brista Commons building. Ursini said those discussions are ongoing with possible tenants to get leases finalized in those two spaces. One space is 1,500 square feet and the other is 1,266 square feet. 

The updated site map of Brista Commons shows Couch as the anchor tenant, with three spaces still available.
Courtesy image

The lot also has an outparcel that is 3,422 square feet, which Ursini said could become a walk-in medical clinic. Ursini said discussions are ongoing for lease of this space. 

The spaces were priced at about $40 per square foot for the annual leases, according to Ursini. For the smallest available space at 1,266 square feet, the annual lease would be a little over $50,000.

The leases are also triple-net, which means tenants are responsible for paying for their own taxes, insurance and maintenance.

Ursini was happy to report that the building permits for Brista Commons were submitted to the town’s Planning, Zoning and Building Department on Aug. 22.

If the permits are received within the month, Ursini could break ground on the project in September, which puts the estimated completion date sometime in 2025. 


In the neighborhood

Although the Brista Commons project is new, Ursini isn’t a stranger to the island. 

Ursini is the founder and president of Brista Homes, a company that specializes in custom residential construction and luxury remodels. His wife, Gina, is also the lead broker of Brista Realty, which helps clients with the real estate side of the business.

After starting work on residential properties on Buttonwood Drive, Brista Homes founder and President Mark Ursini is now working on breaking ground on a commercial plaza fronting Gulf of Mexico Drive. 

Between remodels and real estate, Ursini said about 80% of Brista’s projects are on Longboat Key. The company has built about a dozen homes in Country Club Shores and surrounding neighborhoods, as well as numerous condo remodels along GMD.

With so much of their business on Longboat, Ursini said he saw a need for more good-quality commercial space. The vacant lot on the middle of the island was the perfect spot with good exposure, he said. 

It was a natural fit, then, to include a Brista Homes office in the plans for Brista Commons. The office will be on the far right side of the plaza closest to Buttonwood Street. 

Ursini said he and his wife have always wanted an office on Longboat, and both are excited to break ground on this new project. 


Not an easy road 

As Ursini puts it, the largest obstacles are behind him now. 

“On the other side of the mountain, that’s for sure,” he said.

Three years ago, Ursini sought to use part of his Longboat land for residential purposes. To do so, though, required a town referendum to let residents decide whether the land could be rezoned to allow more residential density.

The land was zoned as office institutional, and Ursini wanted 0.86 acres to increase in density from office institutional uses to residential uses. According to previous reporting, the land had been zoned for non-residential uses since at least the 1960s. 

In the Nov. 2, 2021 referendum, voters allowed Ursini to move forward with the plans to change the density required for the two residential lots. Sarasota residents voted 66.92% in favor and Manatee County residents voted 62.21% in favor. 

A rendering of the upcoming Brista Commons project.
Courtesy image

Since then, the two lots have sold and one home is in the process of being built now, according to Ursini. The homes were expected to have a value of $2 million to $2.5 million.

Next, after the referendum hurdle, it was onto Brista Commons. 

Planning the 14,000-square-foot commercial property required a slew of approvals from agencies such as the Federal Emergency Management Agency and the Florida Department of Transportation. 

It also required working with the town on drainage plans for the site, and more background work that all took place during the post-COVID-19 era. Ursini said going through this process after the pandemic made things more challenging and things moved slower.

Ursini’s focus shifted to Brista Commons around 2022 after the approval of the residential properties. Two years later, Ursini and the Brista company are almost ready to break ground on the project. 

Nearing the end of the obstacles, Ursini said the best part is "getting to this stage, realizing all the hard work that goes in that nobody sees, that we’re finally going to be breaking ground hopefully in the next 60 days.

“And then having our offices there in Longboat Key. I think it’s going to be great for my team and the future of the company. We’re really looking forward to it.”

 

author

Carter Weinhofer

Carter Weinhofer is the Longboat Key news reporter for the Observer. Originally from a small town in Pennsylvania, he moved to St. Petersburg to attend Eckerd College until graduating in 2023. During his entire undergraduate career, he worked at the student newspaper, The Current, holding positions from science reporter to editor-in-chief.

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