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When Alan Gravley and Stan Writesel named their Sarasota interior design company Beginning to End Interiors in 2002, it wasn’t just a catchy marketing phrase. The name, often shortened to B2End, reflects both the scope of their expertise and their deep commitment to every project.
“We’re here to help our clients navigate the often overwhelming maze of design and renovation decisions,” says Gravley. “There are more misconceptions out there than you might think.” Take permitting, for example: Remodeling projects typically require permits and must adhere to specific building codes. A professional ensures your project complies with local regulations and handles the necessary paperwork, minimizing the risk of fines or the need to redo work that doesn’t meet code.
“I usually have a pretty frank and honest conversation with clients before we start to assess needs going forward,” says Gravley. “It’s important to age up with your home and think about things like making bathrooms ADA-compliant if you plan to stay there.”
That’s where B2End comes in—guiding clients through everything from infrastructure updates and color palettes to reimagining entire floor plans. They help with custom cabinetry, smart lighting systems, and sourcing high-quality, comfortable furniture that fits both lifestyle and space, all while working with trusted contractors and vendors they’ve partnered with for years.
Gravley's level of experience proves invaluable in times of crisis. Post-storm renovations? B2End has guided restoration of homes hit by floods, recommending resilient materials like Luxury Vinyl Tile over laminate for flooring. Structural damage from hurricanes? They’ve helped rebuild not just walls, but the spirit of homes, with future resilience in mind.
The Beginning to End Interiors team approaches every project—whether a seaside condo refresh or a full home makeover—with thoughtful, tailored design that brings each client’s vision to life. For them, design isn’t just about beauty—it’s about creating spaces that feel like home, from start to finish.
Their design philosophy focuses on the do’s and don’ts of lasting choices. Do invest in timeless, high-quality materials, plan for future needs like ADA-compliant features, and embrace natural light and open layouts. Don’t follow fleeting trends, underestimate the complexity of renovations, or move old furniture into a new space without considering style and practicality.
At B2End, every decision is made with intention, creating functional, beautiful spaces that are perfectly suited to each client’s needs. It’s not just about design—it’s about crafting homes that truly feel like home.
