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Standard Banner Ad Units

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Medium Rectangle
300x250
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Super Leaderboard
970x66
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Mobile Leaderboard
300x50
Specifications:
Specifications:
Requirements:
Image
Logo
Headline
Subheadline
Video/Audio
Total Words
Medium Rectangle
300x250
All Devices
  14
Super Leaderboard
970x66
Desktop
    10
Mobile Leaderboard
320x50
Mobile
      3
Video Medium Rectangle
300x250
All Devices
    3
  • Total words includes text in logo, headline, subheadline and call to action
  • Static or Animated (15 second max animation / Looping less than 30 seconds)
  • File types: JPG, GIF or HTML5
  • Max Size is 50KB / Resolution - 72 DPI / Color Mode - RGB
  • Creative must have clearly defined borders so it is not confused with normal page content.
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start. All sizes are required.

Audience Extension Ad Units (sizes include Standard Banner Ad Units plus the following)

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Leaderboard
728x90
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Skyscraper
160x600
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Mobile Banner
300x50
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Half Page
300x600
Specifications:
Specifications:
Requirements:
Image
Logo
Headline
Subheadline
Leaderboard
728x90
Desktop
 
Skyscraper
160x600
All Devices
 
Mobile Banner
300x50
Mobile
   
Half Page
300x600
All Devices
  • Total Text - 85 Characters / 14 words total (between Headline and Subheadline)
  • Static or Animated (15 second max animation - after which must remain static)
  • No audio or video
  • File types: JPG, GIF or HTML5
  • Max Size is 50KB / Resolution - 72 DPI / Color Mode - RGB
  • Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start. All seven sizes are required.

Rich Media Ad Units

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Billboard
970x250 / 320x100
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Halfpage
300x600
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Footer
970x200 / 320x100
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Big Foot Footer
970x400 / 320x200
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Overlay
970x550
Specifications:
Specifications:
Requirements:
(D) Desktop
(M) Mobile
Image(s)
Logo
Headline
Subheadline
Billboard
970x250 (D)
320x100 (M)
1-2 5-8 words (D)
3-5 words (M)
12-14 words (D)
Half Page
300x600
All Devices
1-2 5-8 words 12-14 words
Footer
970x200 (D)
320x100 (M)
1-2 5-8 words (D)
3-5 words (M)
12-14 words (D)
Big Foot Footer
970x400 (D)
320x200 (M)
1-3 5-8 words (D)
3-5 words (M)
12-14 words (D)
Overlay
970x550
All Devices
1-2 5-8 words 12-14 words
  • Static or Animated (15 second max animation / Looping less than 30 seconds)
  • No audio or video
  • File types: JPG, GIF or HTML5
  • For Billboard, creatives with black backgrounds must include a visible border of a contrasting color around the entire ad. For other Rich Media, creatives with white backgrounds must include a visible border of a contrasting color around the entire ad.
  • Overlay - displays once every two hours per user. Must contain an X to close and displays for 15 seconds.
  • Footer must contain an X to close.
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.

Enhanced Rich Media Ad Units

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Half Page
300x600
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Slider Billboard
970x250 / 320x100
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Slider Footer
970x250 / 320x100
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Gallery Billboard
970x250 / 320x100
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Gallery Footer
970x250 / 320x100
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3 Frames Big Foot Footer
970x400 / 320x200
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Video Big Foot Footer
970x400 / 320x200
Specifications:
Specifications:
Requirements:
(D) Desktop
(M) Mobile
Image(s)
Logo
Headline
Subheadline
Half Page
300x600
All Devices
1-2 5-8 words 8-10 words
Slider Billboard or Footer
970x250 (D)
320x100 (M)
Branding: 1 Slider: 2
(1 before and 1 after)
5-8 words (D)
3-5 words (M)
12-14 words (D)
Gallery Billboard or Footer
970x250 (D)
320x100 (M)
Branding: 1
Rotating: up to 6
5-8 words (D)
3-5 words (M)
12-14 words (D)
3 Frames Big Foot Footer
970x400 (D)
320x200 (M)
1 for each frame 5-8 words (D)
3-5 words (M)
12-14 words (D)
Video Big Foot Footer
970x400 (D)
320x200 (M)
  5-8 words (D)
3-5 words (M)
12-14 words (D)
  • Video capability available in all sizes (video production not included)
  • For Billboard, creatives with black backgrounds must include a visible border of a contrasting color around the entire ad. For other Rich Media, creatives with white backgrounds must include a visible border of a contrasting color around the entire ad.
  • For camera ready materials, supply the following then OMG Creative Services will enhance:
    • Half page with Reel - Vertical .MP4 files only (1080px x 1920px with a 9:16 aspect ratio) 15 seconds or less
    • Slider - 2 images 670x250 (1 before and 1 after) / 1 image branding side - 300x250 (D) and 2 images 220 x 100 (1 before and 1 after) / 1 image branding side - 100x100 (M)
    • Gallery - branding side 670x250, then up to six images rotating - each 300x250 (D) / branding side 220x100, then up to six images rotating - each 100x100 (M)
    • 3 Frames Big Foot Footer - 3 images 970x300 (D) / 3 images 320x120 (M)
    • Video - .mp4 file / 20 seconds max
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.

Social Media Marketing

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Facebook
1200x630 or 1080x1350
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Instagram
1080x1090
Specifications:
Specifications:
Requirements:
Image
Post Copy
Tag Client Page
Additional
Facebook
1200x630 or 1080x1350 up to 30 words URL for the post
Instagram
1080x1080 up to 30 words up to 5 Hashtags
  • Image is Photograph only - no text, photoshop elements, logos or graphics allowed
  • #ad will appear before your post
  • Facebook Video and Instagram Reels - Vertical .MP4 files only (1080px x 1920px with a 9:16 aspect ratio) 15 seconds or less.
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start.

eMail Marketing

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eBlast
600x800
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eNewsLetter
650x125 and 650x250
Specifications:
Specifications:
Requirements:
Image
Logo
Headline
Subheadline
URLs
eBlast (1-2 entities)
600x800
8-10 words 4-6 words 1-2
eBlast (3-6 entities)
600x800
8-10 words 4-6 words 3-6
eNewsletter
650x125 and 650x250
5-7 words 4-6 words 1
  • eNewsletter options - Daily Headlines, In Case You Missed It, Omazing Things to Do, HOME: Your Life on the Ranch or HOME: Your Life on the Keys
  • All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.
  • Both have a Call to Action, the eblast allows for a Subject Line: up to 10 words, and Preview Text: up to 5 words

 

To contact a Sales Representative for more information click here.